Oslo’s loyal festival audience is gearing up for one of the summer’s highlights: The Øya Festival 2010. The sold-out festival which also draws a considerable international media/music industry delegation features a lineup that includes acts such as Motorpsycho, Pavement, Big Boi, Roby, the Flaming Lips, Serena Maneesh, Air, Ingrid Olava, Yeasayer, Susanne Sundfør, Purified in Blood, Shining and Lindstrøm & Christabelle to name but a few.

Drowned in Sound has a great feature on its site. ’ Who To See: Industry tips on Norwegian acts at Øya 2010’ gives you the lowdown on what Norwegian acts a selection of UK music industry execs are eager to check out.

NME.com is also running an extensive pre-Øya coverage with lots of editorial info as well as a free mixtape featuring a selection of the festival programme. Check it out here:

Part 1

Part 2

Part 3

The full Øya 2010 programme can be found here.

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