The November retail statistics from the Association of Norwegian Record Distributors show a clear market growth for domestic sales of phonograms. Sales on the Norwegian market were up 29% in volume and 25% in value compared to November 2003.
Sales of CD albums are up 31% in volume and 27% in value compared to last year. Sales of singles continue the downward trend – down 13% in volume and 21% in value compared to 2003. The negative trend of declining DVD music sales seems to have stalled somewhat – up 17% in volume and down 1% in value.
The overall sales figures show a healthy growth, but the percentage of domestic repertoire can only be described as astonishing. Sales of Norwegian releases on the domestic market are up as much as 61% in volume and 59% in value! Over the course of the year’s first eleven months, sales of domestic repertoire has grown 32% in volume and 27% in value compared to last year. The domestic percentage in November was as high as 30%. For the year seen as a whole, the domestic percentage is now 25% - a strong improvement over previous years’ performance where the percentage has been as low as 10-11%.
Total sales in 2004 so far amount to 11,5 million albums, 747 000 singles and 251 000 music DVDs resulting in a turnover of NOK 799m ($130,8m/€97,6m). Compared to 2003 this is an increase of 2% in volume and a decrease of 1% in value compared to last year.
These were the market shares in October:
EMI Recorded Music 17,4%
Bonnier Amigo 5,2%
Master Music/Naxos 3,3%
Bare Bra / Tylden 2,4%
Total turnover in October was NOK 141,7m ($23,2m /€17,3m)
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