Eurosonic Noorderslag in Groningen, Holland is one of Europe’s most important launch pads for putting new music into cross continental trajectories. For the upcoming festival in January the Dutch hosts have chosen Kvelertak, Moddi, Ost & Kjex, Susanne Sundfør and Ingrid Olava as representatives for Norway’s blossoming scene.
Says Music Export Norway’s Inger Dirdal: - For most artists, the live market has grown in importance – performing at EuroSonic therefore represents an invaluable opportunity to perform in front of Europe’s key festival bookers and agents.
A key element of EuroSonic is ETEP – the European Talent Exchange Program. This initiative aims at stimulating cross-European circulation of artists and bands on festival stages, on radio and in general media throughout Europe. ETEP ensures a EuroSonic presence by Europe’s key festival bookers, making the Groningen event one of the most valuable showcase arenas for aspiring artists.
With close to 3000 attendants, showcases from national and international talent and over 100 panels and meetings, EuroSonic Noorderslag serves as the prime discussion and network platform for the international music industry, focused towards European music, touring, festivals, the (live) music industry and media developments. Presenting 250 new and upcoming European bands in over 40 venues and stages in the inner city of Groningen, EuroSonic Noorderslag is the place for both industry and festival audience to see what acts will put themselves in the spotlights in 2011.
In 2010, Norway was chosen as the event’s country of focus, with 21 acts playing a number of high-profile showcases, leading to more than 80 festival gigs and 40 club gigs for the artists. In addition, several acts generated considerable press coverage and many secured agent representation.
In addition to the showcasing artists, three Norwegian festivals are nominated to the European Festival Awards which is held in conjunction with EuroSonic. The Øya Festival is nominated in the category Best Medium Festival while the Træna Festival competes in the Best Small Festival and Blues in Hell is up for the Best Indoor Festival award. Cast your vote for your favorite festival here. sd
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