Magnet aka Even Johansen’s past includes stints as vocalist and songwriter in acclaimed but didn’t-really-make-it-big bands Chocolate Overdose and Libido. His skill as a songwriter has grown and matured over the years, and now his talent seems to be reaching full blossom. A combination of critically acclaimed EPs and hailed live-performances forms the background for the release of Magnet’s second album – maybe it’s the one that will indeed make him big?
Magnet’s second album “On Your Side” was released on July 7 on UK label Ultimate Dilemma (home of such artists as Speeka and Zero 7) to wide critical acclaim. A few excerpts underline the notion that we’re here dealing with one 2003’ strongest releases so far:
"Like being pawed & jawed by a country-loving cougar...deliciously understated"
"A fragile, bleak and downright swoonsome affair that tingles with cherubic reflection and Mark Hollis-esque stark minimalism...wholly.
"Magnet stands apart from his romantic contemporaries...such an impressive debut."
THE FLY (4*)
"Confident enough to go out on a musical limb and operate away from current trends, this is a stunning, must-buy release."
THE SUNDAY TIMES (3/3 outstanding)
"A delicious mix of enervation and exhilaration, the subtlest dub textures, the coolest of underplayed beats and everywhere, vulnerability without sappiness, a cracked treasure worthy of your close attention."
"A work of sinister charm and beauty with a rich diversity of sounds and feelings. Recommended."
"A contender for Album of the Year."
"Gorgeously drowsy yet elegiac slice of electronic audio heaven."
Q Magazine’s Emma Warren says this of Even Johansen’s latest creation: "Blissful Norse Pop. Even Johansen releases his debut on the coat tails of fellow Norwegians Royksopp and Kings of Convenience, and trips a gentle, aching line between the two. Like them, he make blissed out electronic pop that sounds like Simon & Garfunkel restructuring Radiohead's most fragile moments, but then he adds something else - lap steel guitar. Where Happiness Lives is an anthem for prairie nostalgia, while the dusty-hued The Day We Left Town tunes directly into 50's cinemascope. Even a potentially hazardous cover of Lay Lady Lay with Gemma Hayes proves an excercise in louche lovliness. Magnet will rock you - very gently. ****
These days Magnet is wrapping up the last legs of his UK promo tour which ends at London’s Sheperd Bush Empire on July 22 supporting Bebel Gilberto (tickets 0870 400 0688). Stage time is 8pm.
Click here to view “The Day We Left Town” video.
Magnet’s “On Your Side” album can be purchased from Amazon UK at a discounted prize of £8.49 for a limited time.sd
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