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Ugress, Gisle Morten Meyers (200x328)Ugress - newcomer of the year?

Publisert: 10/09/2002 av Tomas Lauvland Pettersen

http://www.ballade.no/nmi.nsf/doc/art2002100913075384279697

Who could have guessed it? A fresh independent label hitting no. 2 on the national charts with their first signing? Label Port Azur and their prodigy Ugress have achieved what most aspiring artists and small record companies strive for; commercial success at first try. On the Norwegian market, "Resound" is one of this autumn’s biggest surprises.


A year ago few had heard much of Gisle Martens Meyers bedroom project Ugress. A demo submitted to national radio station NRK PeTre led to airplay, and soon his first single “Loungemeister” entered the A-list, being played several times a day.

His radio success notwithstanding, record companies were reluctant to sign the Bergen producer. The reason lay in the sample rich tracks; none of the samples were cleared and the artists subjected to Meyers’ Akai-manipulation were big, very big names. Sample clearance would have set back the unfortunate label multi-digit figures. Enter fresh label Port Azur, which were intent on releasing the Ugress tracks. After re-editing and omitting of some obvious audio theft, Resound was ready to hit the shelves of the shops. And hit it did – more than 10 000 copies sold in one week was more than many had expected. Sales figures for most Norwegian electronica releases lie somewhere well below 2000 – selling five times as much in a single week is nothing short of a sensation.

Ugress’ second single “Spider Man Theme” is already seeing airplay on national radio while the album maintains a top-ten position on the charts.

Accompanying Meyers’ infectious beats and catchy samples is vocalist Therese Vadem, and the energetic live version of the band also includes a bassist and drummer. This outfit is now set to tour Norway, following up on their sales with what the band and record label hope will be an enduring success.
 

Related companies:

Port Azur

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