Now in its fifth running year, by:Larm is today firmly established as the Norwegian music industry’s no. 1 forum. 70 to 80 bands perform on various stages located in the centre of cosy and intimate mid-Norwegian town Trondheim. More than 700 delegates representing the record industry, managers, agents, booking firms and media get together for some hectic networking, A&R, seminars and debates.
Bands such as Briskeby, Big Bang, Kaizers Orchestra and Madrugada made some of their first public appearances at by:Larm. Since then, all have gone on to achieve major status in Norway and along with other former by:Larm acts they have also continued their careers abroad. Trondheim sports several brilliant clubs with loyal crowds and state-of-the-art sound systems. The whole event is professionally organised and has throughout its duration run smoothly. The night-time showcases are complemented by day-time seminars and debates aimed at educating the attendees and creating some new ideas.
In an effort to showcase the musical identities of Norway’s various regions by:Larm rotates from city to city. Previous years by:Larm has been located to Stavanger, Bergen, Tromsø and Kristiansand. In 2003 by:Larm returns to Trondheim – the same city where the very first one was held back in 1998. The event’s status has grown substantially since the first event, and by:Larm now holds an unrivalled position as the music industry’s most important forum. Up and coming acts from all over the country submit demos to a committee made up of industry representatives. Out of several hundred demos, some 70 to 80 are selected and are awarded precious stage time in front of a highly critical but also searching crowd. Several success stories have their origin on the stages of by:Larm. Briskeby, now a well-known, charismatic four-piece were literally discovered on by:Larm three years ago - from relative obscurity the band was catapulted into a media maelstrom. Following the ecstatic reviews, all of the major labels battled for the band’s signature, with Universal being the winner. Their subsequent Jeans for Onassis album went platinum and also made an impact on the European market.
Given the present focus on the Norwegian scene coupled with the vibrant and creative energy present on the stages and in the studios around the country, by:Larm is the perfect starting point for anybody ready to venture onto the Norwegian music scene.
Says Emmanuel Legrand, the editor-in-chief of Music & Media (U.K.) of the event: by:Larm combines a good organisation, interesting panels, and a fine line-up of artists giving a good picture of the Norwegian music scene, all of this in a very friendly and warm atmosphere, which is quite an achievement when (in the northern town of Tromsø) it is 20 degrees below zero outside...
Read more about by:Larm here.