MIC / Ballade artikkel
Utskrift fra mic.no / ballade.no

Sondre Lerche - live in Toronto November 7 2002 (300x366)South By Southwest - March 12 - 16

Publisert: 02/18/2003 av Tomas Lauvland Pettersen


No less than seven strong Norwegian bands are set to play at North America’s most important music industry forum – South by Southwest in Austin, Texas.
Listen to a snippet of Sondre Lerche’s Dead Passengers

South By Southwest in Austin, Texas is a major festival, showcasing forum and tradeshow for the North American (and to a growing extent also the international) music industry. From March 12 to 16 more than 15 000 participants gather in Texas for conferences, panel discussions, tradeshow marketing, networking and to see bands live at Austin’s club stages.

Norway will be present with seven strong acts: Sondre Lerche, Madrugada, Ralph Myerz & The Jack Herren Band, Cadillac, Span, We and Erlend Øye.

Since its birth in 1987, South by Southwest has grown both in size and status and is now the North American music industry’s most important forum. SXSW 2003 will also see a Scandinavian initiative with a joint stand and showcases. Music Export Norway is the co-ordinator for the Norwegian participation that is the strongest ever.

Come mid-March mic.no/english will focus on SXSW and bring updates on the Norwegian offensive in Austin, Texas.


Related companies:

SXSW - South by Southwest

Music Export Norway AS



Ralph Myerz and the Jack Herren Band



Related persons:

Sondre Lerche

Erlend Øye

Inger Dirdal, Managing Director

Related events:

South by Southwest in Austin, Texas

Related articles:

Seven Norwegian acts to SXSW

Sondre Lerche to tour the US

New Norwegian acts added to SXSW roster

Sondre Lerche and Madrugada team up for Texan showcases

29.04.2003 Norwegian campaign in Texas

04.03.2003 Sondre Lerche won Baltimore hearts

MIC-pages is managed by Aslak Oppebøen
Tel: +47 90175338 · aslak@musicnorway.no