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Röyksopp close-up (249x180)Röyksopp’s Eple on Apple

Publisert: 11/24/2003 av Bente Kalsnes

http://www.ballade.no/nmi.nsf/doc/art2003112417001949865873

The Tromsø duo Röyksopp is making another appearance on the screen. Now, listeners can hear “Eple” (apple) for one minute every time they turn on a new Apple computer.


The computer company Apple has decided to use “Eple” as background music on their new operative system. Apple estimates 10 million users of their new system, Mac OS X Panther, which is equivalent to Microsoft’s Windows on PCs.

The deal means enormous distribution of the Norwegian success duo to millions of OS X users. Röyksopp’s album Melody A.M. has become an instant hit world-wide and MTV has had heavy rotation of their award winning videos.

“It is unnecessarily to ask why the song “Eple” was chosen”, says Arne Odden in Apple Norway to the Norwegian Broadcasting Company.
 

Related companies:

Röyksopp

Virgin Records Norway AS

Related articles:

Röyksopp goes America

Muzik votes Röyksopp album of the year

01.02.2005 Röyksopp return with a new album

16.03.2004 Röyksopp behind the wheels in Bergen

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