Now in its seventh running year, by:Larm is today firmly established as the Norwegian music industry's no. 1 forum. 130 bands are set to perform at 19 stages located in the centre of cosy and intimate south-western town of Stavanger. More than 700 delegates representing the record industry, managers, agents, booking firms and media get together for some hectic networking, A&R, seminars and debates.
Bands such as Briskeby, Big Bang, Kaizers Orchestra and Madrugada made some of their first public appearances at by:Larm. Since then, all have gone on to achieve major status in Norway and along with other former by:Larm acts they have also continued their careers abroad. Trondheim sports several brilliant clubs with loyal crowds and state-of-the-art sound systems. The whole event is professionally organised and has throughout its duration run smoothly. The night-time showcases are complemented by day-time seminars and debates aimed at educating the attendees and creating some new ideas.
In an effort to showcase the musical identities of Norway's various regions by:Larm rotates from city to city. Previous years by:Larm have been located to Trondheim, Bergen, Tromsø and Kristiansand. In 2005 by:Larm returns to Stavanger. The event's status has grown substantially since the first event, and by:Larm now holds an unrivalled position as the music industry's most important forum. Up and coming acts from all over the country submit demos to a committee made up of industry representatives. Out of several hundred demos, some 130 are selected and are awarded precious stage time in front of a highly critical but also searching crowd.
Given the present focus on the Norwegian scene coupled with the vibrant and creative energy present on the stages and in the studios around the country, by:Larm is the perfect starting point for anybody ready to venture onto the Norwegian music scene.
Says Emmanuel Legrand, of the Billboard Magazine UK on the event: “by:Larm combines a good organisation, interesting panels, and a fine line-up of artists giving a good picture of the Norwegian music scene, all of this in a very friendly and warm atmosphere, which is quite an achievement when it is 20 degrees below zero outside...”