The latest sales figures from the Association of Norwegian Record Distributors tell the tale of a market caught in a downward spiral. Compared to last year, sales (including physical units and downloads) have dropped with as much as 24%. Sales of physical units were down 27% compared to April 2006, while downloads rose with 63% in the same month.
Sales of singles were down 72% in value while Music DVDs were up 22% in value compared to April last year.
So far in 2007, 2,5m albums, 120 000 singles and 77 000 Music DVDs have been sold, resulting in a turnover of NOK 156m ($52m/€19.2). Download sales amounted to NOK 12m. Combined sales of downloads and physical units are down 5% in 2007.
Sales of domestic repertoire has declined with as much as 24%. The domestic percentage of total sales in the first four months of 2007 is 33.
These were the market shares in April 2007:
Sony BMG 22,9%
Bonnier Amigo/Tuba 7,2%
Bare Bra / Tylden 5%
MBO Sales Norway 3,1%
EMI Recorded Music -4,8%
Total turnover in April 2007 was NOK 27,2m ($4,5m/€3,3m).
Association of Norwegian Record Distributors (Organizations)
IFPI Norway (Organizations)
Norwegian Independent Record Producers Assoc., NIRPA (Organizations)