The latest sales figures from IFPI Norway, including physical and digital units, indicate an 33% drop in music sales on the domestic market in August 2010 compared to the preceding year.
The number of physical units shifted are down 48% compared to August 2009, while sales of digital downloads and streams rose with 79% in the same time frame. Revenue generated by streams grew a whopping 324% from dec. 2009.
National repertoire held a 48% stake of the market, international repertoire equally so while sales of classical music ended at 4% of the total market.
Total accumulated sales in 2010 amount to 6,8m physical units resulting in a NOK 360m turnover. Digital downloads and revenue from streaming services amount to a NOK 143m turnover.
This represents a loss of 15% in value so far this year.
These were the market shares in Dec. 2010:
Sony Music 23,2%
Bare Bra Musikk/Tylden 2,6%
Cosmos Music Group 0%
IFPI Norway (Organizations)
Norwegian Independent Record Producers Assoc., NIRPA (Organizations)